BRAIN STORM MEDIA HOUSE - How We Got Started
Brainstorm Media House wasn’t a quick-start, overnight agency.
We started in 2006, as an idea between two university students – myself, Aobakwe “OB” Mashwabi at Central University of Technology, and Itumeleng “Tumi” Maape at the University of the Free State. We had a shared love for marketing.
For a while, it just existed as an idea. But like most businesses, the first real spark came from doing something real.
In 2009, we approached the Mangaung Beach Party. That was the first proper project. We handled it from start to finish. And from that experience, something changed. We’d built something real, something that worked.
By 2012, we landed a full municipal contract with Upington. Our role? Conceptualize and execute an annual festival from the ground up. First year: 6,000 attendees. Fully funded. From that point forward, Brainstorm was no longer an idea. It was a business.
THE PIVOT - From Tradition To Digital
Over the years, we grew through traditional marketing – radio spots, newspaper placements, billboards, flyers, event branding, sponsorships, corporate gifting – you name it. We delivered everything, across the board.
But eventually, we started noticing something: the landscape was changing.
People weren’t watching as much TV. The Sunday paper wasn’t making it to the coffee table anymore. The audience was shifting and the way brands earned attention had to shift too.
That was our turning point. We chose to evolve.
We began building digital muscle. We studied under global mentors, went deep into training, with our pillars being in IT, Copywriting, and Digital Design. Today, we’re just as confident building a Meta campaign or sales funnel as we are rolling out a national print activation.
That’s what makes Brainstorm unique. We didn’t abandon traditional. We built on top of it. Now we help brands cover both lanes offline and online.
WHAT WE OFFER – Traditional Services
These are still relevant—and still powerful when used well:
Radio Advertisements
• Radio spots and strategic placements across national and regional stations
Print Advertising
• Mass-circulation newspapers, magazines, flyers, brochures
Outdoor Advertising
• Billboards, posters, event signage
Public Relations & Events
• Sponsorship activations, product launches, conference presence, media coordination
Branding Services
• Brand Strategy: Market research, positioning, architecture, messaging
• Brand Identity: Logo, visual systems, packaging, signage
• Brand Voice: Tone, slogans, taglines
• Rebranding: Full repositioning and rollout support
THE MODERN EXPANSION – Digital Services
We’ve built the systems to scale brands in today’s market. Full stack digital, end-to-end:
1. Search Engine Optimization
• On-page, technical & local SEO
• Site structure audits and optimizations
2. Paid Advertising (PPC/SEM)
• Google Ads, YouTube, Display, Retargeting
• Campaign design, A/B testing, landing page optimization
3. Social Media Marketing
• Platform strategy (IG, Facebook, TikTok, LinkedIn, X)
• Organic and paid content, community management
• Influencer partnerships and analytics
4. Content Marketing
• Blog strategy, video content, guides, case studies, podcasts
5. Email Marketing & Automation
• List building, sequences, segmentation, campaign design
6. Website Design & Development
• Fully responsive sites, e-commerce builds, UX/UI design
7. Marketing Automation Systems
• CRM integration, funnel builds, behavioral triggers
8. Conversion Rate Optimization
• Heatmaps, session recording, split testing
9. Digital Strategy & Consulting
• Full-stack digital audits and performance roadmaps
10. Analytics & Reporting
• Custom dashboards, KPI tracking, decision-making data
CLIENT WORK – Projects & Deliverables
Client: !Kheis Municipality
Project: Upington Summer Fiesta (3-Year Deal, R1.4M/event)
Scope: Full project development, marketing, event management
Client: Michelin
Project: Yearlong Traditional Campaign
Scope: Brand rollout, print production, corporate gifting
Client: Shell
Project: Mining Indaba + Product Launch
Scope: Brand assets, event build, PR, corporate gifting, gamification
Client: Cassper Nyovest / Bridge Entertainment
Project: Fill Up Concerts (Orlando, FNB, Royal Bafokeng, MMabatho , Toyota Stadium )
Scope: Event consulting, sponsorships, marketing, funnel strategy, digital marketing
Client: Bloem Show / Agricultural Society
Project: Annual Event Series (2022–current)
Scope: Consulting, execution, sponsorship, marketing (traditional + digital)
Client: Brainstorm x Vumba Trading
Project: Manaung Open Festival (JV Partnership)
Scope: Full 360° delivery including event, sponsorships, digital, media
FINAL THOUGHT - If You’re Scaling, We’re Built For You
If your target is R30 million in the next 12 months, then visibility, trust, and conversion can’t be left to chance.
We’ve helped brands grow across different sectors – municipal, lifestyle, entertainment, corporate – and we understand the nuance of scaling both reach and revenue.
With us, you’re not getting a trendy agency. You’re getting a partner with depth, experience, and full-spectrum capability—ready to roll out what works across traditional and digital mediums.
Let’s chat about how we can build your path to R30M.
